Advertising Impact and Controlling in Content Marketing: Recognize Impact Mechanisms, Optimize Controlling and Adapt Strategy

Content marketing is a well-established discipline in online marketing, but this book goes beyond the usual tips and provides a comprehensive content marketing controlling framework based on the impact mechanisms on companies, customers, and prospects. It offers a theoretical foundation and practical recommendations for successful implementation in companies.

Format: Paperback / softback
Length: 255 pages
Publication date: 10 February 2023
Publisher: Springer

Content marketing has emerged as a crucial discipline within the realm of online marketing, offering a powerful strategy for businesses to engage and connect with their target audience. However, the intricacies of content marketing remain somewhat enigmatic, leaving many marketers wondering how it works and what the potential consequences are for strategic content planning. In this comprehensive book, the author delves deep into the realm of content marketing, exploring its core principles, methodologies, and impact on companies, customers, and prospects.

The author begins by examining the fundamental effect of content marketing on businesses, emphasizing its role in building brand awareness, establishing trust, and fostering customer loyalty. By creating valuable and relevant content, companies can differentiate themselves from their competitors and create a strong presence in the market. Moreover, content marketing plays a pivotal role in driving organic traffic to websites, increasing the chances of conversions and generating leads.

The book goes beyond mere tips on implementing content marketing and provides a comprehensive framework for strategic content planning. The author explains the requirements and procedures necessary to develop a successful content marketing strategy, including identifying the target audience, defining the goals and objectives, and creating a content calendar. Additionally, the book discusses the importance of creating high-quality content that resonates with the audience and offers solutions to their problems.

Furthermore, the author presents a comprehensive content marketing controlling framework based on the analyzed impact mechanisms. This framework enables marketing managers to measure the effectiveness of their content marketing efforts, track key metrics, and make data-driven decisions to optimize their strategy. By understanding the impact of content marketing on various aspects of the business, marketing managers can make informed decisions and allocate resources effectively to achieve their desired outcomes.

In conclusion, this book serves as a valuable resource for marketing professionals seeking to understand and implement effective content marketing strategies. By providing a theoretical foundation of the discipline, as well as numerous practical recommendations for successful implementation, the author empowers marketing managers to drive tangible results for their businesses. Whether you are a seasoned marketer or just starting in the field, this book will provide you with the knowledge and tools you need to succeed in the competitive landscape of online marketing.

Weight: 356g
Dimension: 210 x 148 (mm)
ISBN-13: 9783658405502
Edition number: 1st ed. 2023