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Building a Brand Image Through Electronic Customer Relationship Management

Building a Brand Image Through Electronic Customer Relationship Management

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Product details

Management number 201818407 Release Date 2025/10/08 List Price $94.92 Model Number 201818407
Category
  1. Nonfiction
  2. Business

Format: Paperback / softback
Length: 315 pages
Publication date: 01 September 2022
Publisher: IGI Global

Develops electronic customer relationship management strategies for achieving customer satisfaction and explains the concepts and uses of electronic customer relationship management to meet strategic objectives, improve customer loyalty, and build brand image.


Dimension: 279 x 216 (mm)
ISBN-13: 9781668453872

Building a Brand Image Through Electronic Customer Relationship Management

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