Business Experimentation: A Practical Guide for Driving Innovation and Performance in Your Business
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Product details
| Management number | 201820324 | Release Date | 2025/10/08 | List Price | $14.18 | Model Number | 201820324 | ||
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Business experimentation can create measurable value and inspire innovation by dealing with challenges and exploiting opportunities. This book provides a step-by-step guide to the six-stage process, including design criteria and case studies, and offers downloadable templates and activities for use in ideation and planning sessions. It can support a one-off initiative or underpin organizational change programmes, encouraging boldness, risk-taking, and seeking new ways of doing things.
Format: Paperback / softback
Length: 272 pages
Publication date: 03 September 2021
Publisher: Kogan Page Ltd
Accelerate innovation and agility with a step-by-step business experiment process designed to enhance performance and increase competitive advantage
Business experimentation can not only create measurable value for organizations, it can provide the inspiration to break with the habits of the past by dealing with challenges and exploiting opportunities. This book is a step-by-step, practical guide to the six-stage business experiment process, from understanding the problem or opportunity to creating a hypothesis, planning the experiment and analysing the findings. It explores the top design criteria for successful and impactful business experiments and includes valuable case studies covering problem solving, performance improvement and strategic innovation.
To support the process, Business Experimentation also includes downloadable, editable templates, worksheets and activities for use in ideation and planning sessions. This business experiment methodology can be used to support a one-off initiative or to underpin desired behaviours as part of a wider organizational change programme, as experimentation encourages people to be bold, take risks and seek new ways of doing things. Based on programmes the authors have run with a variety of leading organizations and with astonishing results, this practical guide provides businesses with the confidence to get started with experimentation and the tools to succeed.
Weight: 424g
Dimension: 157 x 233 x 18 (mm)
ISBN-13: 9781398601673
Sci-Fi / Fantasy
Business
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