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Character Merchandising: Protection Under IP Laws

Character Merchandising: Protection Under IP Laws

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Product details

Management number 201824574 Release Date 2025/10/08 List Price $58.57 Model Number 201824574
Category
  1. Nonfiction
  2. Law

Format: Hardback
Length: 150 pages
Publication date: 01 September 2024
Publisher: Springer Verlag, Singapore

This book addresses the key issues, challenges and implications arising out of unauthorised acts of character merchandising. The book examines what qualifies as a character and its legal rights, namely property rights, personality rights and publicity rights.


Dimension: 235 x 155 (mm)
ISBN-13: 9789819756278
Edition number: 2024 ed.

Character Merchandising: Protection Under IP Laws

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