Corporate Social Responsibility and Marketing Ethics: The Effects of Value-Based Marketing on Consumer Behaviour
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Product details
| Management number | 201817674 | Release Date | 2025/10/08 | List Price | $73.73 | Model Number | 201817674 | ||
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The book explores the concept of corporate social responsibility (CSR) and its inclusion in value-based marketing strategies. It demonstrates how CSR is being implemented in the Polish market and its impact on consumer behavior. It examines consumer awareness of CSR practices and their influence on purchasing decisions and brand loyalty, arguing that disregarding CSR can be detrimental to businesses' success and profit.
Format: Hardback
Length: 226 pages
Publication date: 24 February 2023
Publisher: Taylor & Francis Ltd
The ever-evolving landscape of the economy and heightened competition demand that we proactively adapt our business practices and accord greater importance to the needs and concerns of consumers. As consumers become increasingly conscious of the social responsibility of the organizations they engage with, businesses must integrate corporate social responsibility (CSR) principles into their marketing strategies.
This book serves as a comprehensive exploration of CSR, highlighting its integration as a fundamental element of value-based marketing. Drawing upon research conducted in the Polish market, the author delves into the concept of value-based marketing, examines how organizations implement CSR, and analyzes its impact on consumer behavior. It scrutinizes consumer awareness of CSR practices and explores how these practices influence their purchasing decisions and brand loyalty. The book makes a compelling argument that neglecting CSR can pose significant risks to businesses' success and profitability.
Presented from both empirical and theoretical perspectives, this book is an invaluable resource for scholars and upper-level students across various business disciplines, including marketing, CSR, and business ethics. It offers valuable insights and perspectives that will contribute to the ongoing discourse on these critical topics.
Weight: 600g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032329222
Colorazioni
Business
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