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Straightening your hair can be a hassle especially if you're in a hurry, not to mention it can be damaging to your. That’s why we love NEO Choices Ionic Heated Straightening Brush. It allows you to smoothly straighten your hair faster and with less exposure to heat than a flat iron. Designed with a standard hair brush shape, the ionic heated brush is super easy to use. Simply brush through your hair with a regular brush to detangle any knots first, then choose your custom temperature setting before running the heated brush through your hair for a relaxed, straight style. Ideal for those with naturally wavy hair and those with frizz or bedhead that needs to be tamed, the anti-static ceramic bristles on the Ionic heated Brush heat quickly and evenly, gliding through and over each strand without tugging or breaking. Additionally, the tips of the bristles don’t get as hot as the rest of the brush, which helps to prevent burns and allows you to safely style your hair.Rapid heating timeDigital LCD display with Auto shut-offAnti-Scald Nylon-tipped bristles Negative-ion technologyConsistent temperature-level maintenance Far infrared heat seals in hair's cuticles and locks in color and moistureDramatically reduces the amount of time required to straighten naturally wavy and frizzy hairAnti-static ceramic bristles straighten and smooth your hair as you brushAdvanced ionic technology combined with the ceramic bristles and brush plate deliver straight and shiny styles without damaging hairDigital heat controls range from 170-450° and ensure you have the perfect heat setting for your hair typeLightweight, compact, and convenient for travelErgonomic shape, slip-free thumb-grip and 360-degree tangle-free swivel cord ensure comfort while styling your