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European Consumers in the Digital Era: Implications of Technology, Media and Culture on Consumer Behavior

European Consumers in the Digital Era: Implications of Technology, Media and Culture on Consumer Behavior

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Product details

Management number 201814741 Release Date 2025/10/08 List Price $23.66 Model Number 201814741
Category
  1. Nonfiction
  2. Business

Format: Paperback / softback
Length: 200 pages
Publication date: 27 May 2024
Publisher: Taylor & Francis Ltd

This book offers a holistic perspective of consumer behavior in the 21st century in different European cultures that are characterized by new technologies, including smartphones, AR, IoT, AI, and social media, as well as cultural changes and the Covid-19 pandemic.

Weight: 453g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032204666

European Consumers in the Digital Era: Implications of Technology, Media and Culture on Consumer Behavior

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