Flexible Visual System

Flexible Visual Systems: A Design Manual for Modern Visual Identity

This book was purchased new and read only once, then stored at home. It is in quite good condition, but please understand that it is a used item before purchasing.

From logo creation to system creation.
In this ever-changing world, it's best to assume that everything solid will eventually break down – designers must abandon the static approaches they've learned and stop clinging to logos, instead imagining flexible systems. A flexible design system is a design approach applicable to all media.
Modern visual identities are created not only for companies, but also for organizations, events, people, products, and everything else. They need to function consistently and recognizably across interactive communications and various formats, including videos. By systematically approaching design, you'll realize you can create a large foundation that supports the ever-increasing number of deployments.
By shifting from static to flexible, and from single-sensory to multi-sensory and multi-dimensional, you can acquire a visual language (i.e., a system) that can flexibly convey various messages, in various places, to various recipients. This book provides the design approach that makes this possible. Created after 10 years of research and 20 years of practice, this book has already begun to change design and design education curricula around the world.

ISBN: 978-4-8025-1322-7
Price: 4,500 yen + tax
Specifications: B5 variant / 320 pages
Release Date: March 25, 2025
Author: Martin Lorenz
Translation: Tomoko Sakamoto (spread)
Design: Masanari Nakayama (APRIL FOOL Inc.)