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From Marginal to Mainstream: Why Tomorrow’s Brand Growth Will Come from the Fringes - and How to Get There First

From Marginal to Mainstream: Why Tomorrow’s Brand Growth Will Come from the Fringes - and How to Get There First

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Product details

Management number 201812686 Release Date 2025/10/08 List Price $36.87 Model Number 201812686
Category
  1. Nonfiction
  2. Business

Format: Hardback
Length: 264 pages
Publication date: 03 February 2023
Publisher: Kogan Page Ltd

Understand how legacy and mainstream brands from B2B and B2C through to product and service companies can successfully harness the potential of marginal behaviours for new routes to growth.

Weight: 264g
Dimension: 660 x 165 x 25 (mm)
ISBN-13: 9781398604339

From Marginal to Mainstream: Why Tomorrow’s Brand Growth Will Come from the Fringes - and How to Get There First

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