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Frontiers in Product Innovation Strategy: Predicting Market Outcomes and Creating Winning Products for a People and Planet-friendly Future

Frontiers in Product Innovation Strategy: Predicting Market Outcomes and Creating Winning Products for a People and Planet-friendly Future

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Product details

Management number 201813469 Release Date 2025/10/08 List Price $31.99 Model Number 201813469
Category
  1. Nonfiction
  2. Business

Format: Multiple-component retail product
Length: 118 pages
Publication date: 25 May 2023
Publisher: Springer International Publishing AG

The book shares a cutting-edge approach to innovation strategies and product innovation by showing how advances in management and science can now help explain and predict innovation response and market outcomes across industries (health, cosmetics, food, leisure, insurance, automotive).


Dimension: 210 x 148 (mm)
ISBN-13: 9783031258220
Edition number: 2023 ed.

Frontiers in Product Innovation Strategy: Predicting Market Outcomes and Creating Winning Products for a People and Planet-friendly Future

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