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Fundamentals of Marketing

Fundamentals of Marketing

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Product details

Management number 201821650 Release Date 2025/10/08 List Price $28.92 Model Number 201821650
Category
  1. Nonfiction
  2. Business

Format: Paperback / softback
Length: 408 pages
Publication date: 20 January 2021
Publisher: Oxford University Press

Based on the bestselling Marketing by Baines, Fill, Rosengren, and Antonetti, Fundamentals of Marketing is the most relevant, concise guide to marketing, combining the most essential theories with a global range of practitioner insights.

Weight: 794g
Dimension: 190 x 245 x 20 (mm)
ISBN-13: 9780198829256
Edition number: 2 Revised edition

Fundamentals of Marketing

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