Fundamentals of Strategy

Fundamentals of Strategy,6th Edition is a concise and easy-to-follow introduction to the core issues and techniques of strategy, with increased emphasis on business ecosystems, platforms, purpose, and implementation. It includes a diverse range of international examples and end-of-chapter case studies to help students connect theories to real-world scenarios. Ideal for undergraduate and MBA students studying strategy analysis-related courses or strategy as part of a wider degree.

Format: Paperback
Publication date: 20 December 2023
Publisher: Pearson Education

Understanding and applying the essential concepts and techniques of strategy is crucial for success in today's complex and rapidly changing business environment. Fundamentals of Strategy, 6th Edition, authored by the esteemed team of the market-leading Exploring Strategy, offers a concise and accessible introduction to the core issues and techniques of strategy. This latest edition has been renewed and revised to reflect contemporary strategic challenges, with an increased emphasis on business ecosystems, platforms, purpose, and implementation.

The book is organized into nine chapters, providing an accessible introductory analysis of the strategic position and choices facing contemporary organizations. Topics explored include macro-environmental and industry analysis, strategic capability, stakeholders, culture, business-level strategies, business models, international strategies, strategic entrepreneurship, innovation, and mergers and acquisitions.

In addition to the theoretical framework, the book includes end-of-chapter case studies that help students connect theories to real-world scenarios. These case studies cover a diverse range of international examples from various sectors and industries, including start-ups, non-profits, and multinationals.

The final chapter, Strategy in Action, addresses implementation issues such as organizational structure, managerial systems, and strategic change. New supporting content at the end of the book on 'Working with strategy for case study analysis and presentation' further provides practical tools to help students develop their strategic analysis and communication skills.

Fundamentals of Strategy, 6th Edition, is an ideal textbook for undergraduate and MBA students who study strategy analysis-related courses or strategy as part of a wider degree in areas such as science or engineering. It provides a comprehensive and up-to-date understanding of the key concepts and techniques of strategy, enabling students to develop the skills necessary to navigate the complex and dynamic business landscape.

Weight: 416g
Dimension: 246 x 190 (mm)
ISBN-13: 9781292731674
Edition number: 6