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Global Marketing: Understanding Marketing in a Globalized Business Environment
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Product details
| Management number | 201813908 | Release Date | 2025/10/08 | List Price | $26.62 | Model Number | 201813908 | ||
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Format: Paperback / softback
Length: 288 pages
Publication date: 03 March 2025
Publisher: Kogan Page Ltd
Understand the interconnected nature of marketing and globalization and how consumerism, communications, brands, ethics and production work in an international market.
Weight: 496g
Dimension: 240 x 171 x 21 (mm)
ISBN-13: 9781398620094
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