Imagination Machine: How to Spark New Ideas and Create Your Company's Future

The Imagination Machine is a guide for mining the imagination to find powerful new ways to succeed. It explains how imagination works and provides a process for creating ideas and bringing them to life. It is based on the experience and insights of CEOs across several industries and lessons from neuroscience, computer science, psychology, and philosophy.

Format: Paperback / softback
Length: 224 pages
Publication date: 24 June 2021
Publisher: Harvard Business Review Press

Imagination is a vital tool for success, especially in times of crisis. It allows us to find new opportunities, rethink our businesses, and discover paths to growth. However, many companies have lost their ability to imagine. What is imagination, and how can organizations keep it alive and harness it in a systematic way?

The Imagination Machine, by Martin Reeves of Boston Consulting Group's Henderson Institute and Jack Fuller, an expert in neuroscience, provides a fascinating look into the mechanics of imagination and lays out a process for creating ideas and bringing them to life.

The book begins with a discussion of the "seduction" of imagination, which involves opening ourselves up to surprises and new experiences. It then moves on to the "idea" phase, where we generate new ideas and think creatively. The "collision" phase involves rethinking our ideas based on real-world feedback, and the "epidemic" phase involves spreading an evolving idea to others. Finally, the "new ordinary" phase involves turning our novel idea into an accepted reality, and the "encore" phase involves repeating the process again and again.

Imagination is one of the least understood but most crucial ingredients of success. It is what makes the difference between an incremental change and the kinds of pivots and paradigm shifts that are essential to transformation. The Imagination Machine provides the guide you need to demystify and operationalize this powerful human capacity, to inject new life into your company, and to head into unknown territory with the right tools at your disposal.

In conclusion, the Imagination Machine is a valuable resource for anyone looking to boost their creativity and find new ways to succeed. By following the process outlined in the book, organizations can unlock the power of imagination and create a competitive advantage in today's rapidly changing world.

Weight: 632g
Dimension: 190 x 241 x 16 (mm)
ISBN-13: 9781647820862