International Marketing: Strategy and Theory

Name: International Marketing: Strategy and Theory
Brand: juss.fun
SKU: 201813568
Price: 48.51 USD
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Product details

Management number	201813568	Release Date	2025/10/08	List Price	$48.51	Model Number	201813568
Category	Nonfiction Business

Format: Paperback / softback
Length: 512 pages
Publication date: 04 June 2025
Publisher: Taylor & Francis Ltd

This comprehensive text provides students with a solid foundation in International Marketing theory, research, and practice. Fully updated throughout, the book covers all the latest topics, including e-commerce, corporate sustainability, corporate social responsibility, cryptocurrency, and the broader political and economic context.

Weight: 1056g
Dimension: 174 x 245 x 28 (mm)
ISBN-13: 9781032583662
Edition number: 6 ed