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Marketing Communications and Brand Development in Emerging Economies Volume I: Contemporary and Future Perspectives
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Product details
| Management number | 201819130 | Release Date | 2025/10/08 | List Price | $74.43 | Model Number | 201819130 | ||
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| Category | |||||||||
Format: Hardback
Length: 311 pages
Publication date: 05 May 2022
Publisher: Springer Nature Switzerland AG
Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boost business performance for competitive advantage.
Weight: 570g
Dimension: 210 x 148 (mm)
ISBN-13: 9783030886776
Edition number: 1st ed. 2022
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