Marketing for Entrepreneurs: Concepts and Applications for New Ventures

Marketing for Entrepreneurs provides practical insights, strategies, and tips on how to apply marketing concepts to increase the chances of new venture success. It includes help tips and profiles of successful entrepreneurs and covers a new chapter on social media marketing.

Format: Paperback / softback
Length: 280 pages
Publication date: 08 November 2021
Publisher: SAGE Publications Inc

Marketing for Entrepreneurs is a comprehensive guide that equips students with practical insights, strategies, and tips to apply marketing concepts and enhance the chances of success for new ventures. Authored by Frederick G. Crane, the book delves into how readers can leverage marketing to identify lucrative opportunities, develop innovative products and services, and create memorable brands. It provides a step-by-step approach to the marketing process, offering helpful tips and profiles of successful entrepreneurs. The third edition of this text, released in 2021, includes a new chapter on social media marketing, updated examples and profiles, and comprehensive coverage of timely topics such as user experience research, data analytics, minimum viable products (MVPs), surge pricing, and just-in-time inventory. By incorporating these valuable resources, students can gain a deeper understanding of the marketing landscape and develop the skills necessary to launch and sustain successful entrepreneurial endeavors.

Weight: 382g
Dimension: 157 x 233 x 18 (mm)
ISBN-13: 9781483391342
Edition number: 3 Revised edition