McAtlas by Gary He, Brand New, Signed
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Product details
| Management number | 40712239 | Release Date | 2026/01/19 | List Price | $24.00 | Model Number | 40712239 | ||
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Brand new and signed by the author!
2x JAMES BEARD AWARD winner for Visuals, and Reference, History, and Scholarship
From award-winning photographer and writer Gary He, McAtlas is a visual social anthropology of the largest restaurant chain in the world: McDonald's. Offering a unique glimpse into the iconic restaurant's adaptations to regional tastes and customs, this visually stunning book features photographs and research from over 50 countries and is the first-ever independent cataloging of the brand's localization efforts. Discover how McDonald's tailored its menu items, restaurant designs, and overall experience to thrive in diverse cultural landscapes. With a keen eye for detail, the author unveils the fascinating stories behind the Golden Arches' global success. Immerse yourself in this comprehensive exploration of one of the world's most recognizable brands.
| Category | Books > Other Books |
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| Size | N/A |
| Brand | None |
| Condition | New |
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