Megatrends in International Business: Examining the Influence of Trends on Doing Business Internationally

The Academy of International Business (UK and Ireland Chapter) published a book that explores the main trends in International Business, focusing on how they can shape and propel the field forward. It covers a range of timely topics, including AI, the belt and road initiative, and how technology, funding, policies, managerial decisions, cultural differences, and changes in subsidiaries can affect businesses in foreign markets. The book is a valuable resource for scholars and students in international business.

Format: Paperback / softback
Length: 275 pages
Publication date: 04 April 2023
Publisher: Springer Nature Switzerland AG

The Academy of International Business (UK and Ireland Chapter) is a groundbreaking publication that delves into the forefront of international business, offering a comprehensive exploration of the most significant trends shaping this dynamic field. In close collaboration with the UK and Ireland Chapter of the Academy of International Business, this esteemed book has been meticulously crafted to provide a comprehensive understanding of how these trends can shape and propel the field forward.

Spanning a wide range of timely and relevant topics, from the transformative impact of artificial intelligence to the ambitious Belt and Road Initiative, this book offers a profound insight into the intricate interplay between technology, funding, policies, managerial decisions, cultural differences, and changes in subsidiaries, as they impact businesses operating in foreign markets.

As a valuable resource for scholars and students alike, this book provides a fresh and insightful perspective into the ever-evolving global business environment. It offers a comprehensive framework for analyzing and interpreting the complex dynamics that drive international business, enabling readers to gain a deeper understanding of the challenges and opportunities that arise in this dynamic field.

Whether you are an academic, a business professional, or an aspiring entrepreneur, The Academy of International Business (UK and Ireland Chapter) is a must-read for anyone seeking to stay ahead of the curve and thrive in the international business landscape.

Weight: 462g
Dimension: 235 x 155 (mm)
ISBN-13: 9783030955298
Edition number: 1st ed. 2022