Online Place Branding: The Case of Hong Kong

Name: Online Place Branding: The Case of Hong Kong
Brand: juss.fun
SKU: 201818879
Price: 23.81 USD
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Product details

Management number	201818879	Release Date	2025/10/08	List Price	$23.81	Model Number	201818879
Category	Nonfiction Business

Format: Paperback / softback
Length: 204 pages
Publication date: 30 June 2022
Publisher: Taylor & Francis Ltd

Through an interdisciplinary methodological approach, this book examines both online institutional representations and public views of Hong Kong and place branding. The book provides insight into place identity and the actual perception of a place as received and experienced by stakeholders through the case study on Hong Kong.

Weight: 318g
Dimension: 154 x 233 x 15 (mm)
ISBN-13: 9780367695798