Podcasting Marketing Strategy: A Complete Guide to Creating, Publishing and Monetizing a Successful Podcast

The popularity of podcasts is growing, and businesses can use them to stand out and drive loyal engagement with target audiences. This guide provides everything you need to know about podcast marketing, including how to record, edit, and advertise your content, and is supported by case studies from influential organizations around the globe.

Format: Paperback / softback
Length: 264 pages
Publication date: 03 May 2019
Publisher: Kogan Page Ltd

The popularity of podcasts is soaring, presenting a unique opportunity for businesses to engage with their target audiences in a powerful and effective way. Podcasts offer a persuasive and under-utilized channel that reaches an affluent and influential demographic, making them an ideal platform for organizations, brand builders, and marketers to stand out and drive loyal engagement.

In a crowded and noisy digital environment, podcasts provide a distinctive advantage for businesses. They offer accurate and measurable levels of allegiance that surpass other digital channels, fostering a deep connection with listeners. This commitment is unparalleled, as podcast listeners are highly engaged and often tune in regularly to their favorite shows.

This book, written by award-winning author Daniel Rowles and his co-host of the global top ten iTunes podcast, The Digital Marketing Podcast, is the ultimate guide to podcast marketing. It explores the importance of podcasting for businesses and explains why it has the highest level of consumer commitment among all social media platforms.

The book provides comprehensive insights on how podcasting can drive business results. It guides readers through the process of recording, editing, and advertising their content, offering practical tips and techniques to create engaging and valuable podcasts. It also provides a unique digital marketing toolkit that includes valuable resources, templates, and checklists to help organizations optimize their podcasting efforts.

Furthermore, the book is supported by case studies from influential organizations around the globe, showcasing real-world examples of successful podcast marketing campaigns. These case studies provide valuable insights and inspiration for businesses looking to leverage podcasts to achieve their marketing objectives.

In conclusion, Podcasting Marketing Strategy is the definitive authority on making and publishing podcasts that deliver quantifiable results. Whether you are a business owner, marketer, or content creator, this book provides the knowledge, tools, and inspiration you need to succeed in the podcasting landscape. By leveraging the power of podcasts, you can stand out, drive engagement, and build loyal relationships with your target audience, ultimately driving business growth and success.

Weight: 410g
Dimension: 156 x 233 x 16 (mm)
ISBN-13: 9780749486235