Research Methodologies for Business Management

This book provides a comprehensive and unified approach to business management research and methodologies, covering advances, qualitative and quantitative research, and technological advances. It is designed to help business management students and junior researchers build a strong foundation of knowledge and gain a competitive edge in publishing and reviewing research.

Format: Hardback
Length: 142 pages
Publication date: 02 February 2023
Publisher: Taylor & Francis Ltd

The majority of existing research methodologies texts adopt a more general approach or consist of edited books of previously published articles or chapters authored by different individuals. In contrast, this book, penned by a distinguished scholar in business management, provides a comprehensive and cohesive exploration of the fundamentals of business management research and its methodologies. The book offers readers a timely and accessible introduction to the research process, covering advancements in business management research methodology and providing a thorough overview of the various levels of analysis within the field. It builds upon the foundational knowledge by examining both qualitative and quantitative research methodologies in the context of business management. Additionally, the book delves into the use of machine learning and other technological advancements, such as artificial intelligence, in research and data collection. Furthermore, it explores how researchers are incorporating the United Nations Sustainable Development Goals into their work.

This book serves as an invaluable resource for business management students and junior researchers seeking to establish a strong foundation of knowledge and gain a competitive edge in publishing and reviewing business-related research. By comprehensively covering the latest methodologies and providing insightful explanations, it equips readers with the tools they need to excel in their academic pursuits and contribute to the field of business management.

Weight: 453g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032323381