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Rusk Deep Shine Color Hydrate Styling Cream is a moisturizing styling cream for color-treated hair instantly improves the condition and feel of dry, brittle, and over-processed hair. Nourishing marine botanicals and a patented UV-absorbing technology help shield haircolor from damaging sun-generated free radicals, a leading cause of accelerated haircolor fading. When caring for color treated hair always remember to decrease the temperature of your water when washing. Wash hair less often, as over washing will fade color. Always use color protecting, heat protecting and anti frizz products when styling hair. Make sure to use hair treatments masks at least once a week for moisture, color protection, and shone enhancement. Try to avoid products with sulfates (SLS or SLES), parabens, sodium chloride, and petrochemicals.