Social Media Communication: Concepts, Practices, Data, Law and Ethics

A comprehensive textbook that covers social media's history, technology, and ethical implications, providing practical techniques and skills for students in communication, public relations, journalism, marketing, advertising, and media departments.

Format: Hardback
Length: 416 pages
Publication date: 18 July 2023
Publisher: Taylor & Francis Ltd

Encompasses a comprehensive and interdisciplinary approach to social media, providing students with practical techniques, tools, and skills applicable across communication, public relations, journalism, marketing, advertising, and media departments.

Delivers a broader and deeper perspective on the history and technology of social media, encompassing not only discussions on media law and ethics but also offering a valuable conceptual understanding of social media's past, present, and potential future.

Includes essential updates on established and emerging social media platforms, such as TikTok, Instagram, Snapchat, Reddit, Facebook, and YouTube, as well as a comprehensive exploration of artificial intelligence, data, and privacy issues.

By adopting this comprehensive approach, students gain a holistic understanding of social media's impact on society and develop the necessary skills to navigate its complexities effectively in their respective fields.

Weight: 980g
Dimension: 254 x 178 (mm)
ISBN-13: 9781032251776
Edition number: 4 ed