Spatial Business: Competing and Leading with Location Analytics

Companies use location intelligence to gain a competitive advantage by making better-informed decisions based on the geographic location of their assets, customers, and operations. This involves analyzing geospatial data and using location analytics solutions to design, deploy, and manage location-based strategies. Spatial Business: Competing and Leading with Location Analytics provides a road map for realizing the potential of geospatial data across the business value chain, with examples of how real companies have integrated location into their business intelligence and decision-making.

Format: Paperback / softback
Length: 300 pages
Publication date: 13 December 2022
Publisher: ESRI Press

In today's digital, global economy, businesses must navigate a complex landscape to expand their customer base and achieve competitive advantage. Location intelligence plays a pivotal role in this endeavor, enabling companies to make informed decisions and optimize their operations. By leveraging location analytics and location intelligence, businesses can enhance their value proposition, improve customer experiences, and drive growth.

However, integrating location analytics into business development, marketing, and operations is not a straightforward task. Companies must overcome various challenges, such as data quality, privacy concerns, and the complexity of spatial data.

Spatial Business: Competing and Leading with Location Analytics is a comprehensive guide that examines how location is a key factor in intelligent business decisions and achieving success. Written by experts in the field, the book provides in-depth insights and real-world examples of how companies have integrated location into their business intelligence and decision-making.

The book covers various topics, including the fundamentals of spatial business, the technologies and methods used to understand the location value chain, the creation of spatial business architecture to facilitate location analytics, and the themes and implications of spatial business for practice. Each chapter explores how real companies have leveraged location data to improve their operations, enhance customer experiences, and drive growth.

For managers, professionals, and students at all levels, Spatial Business offers a valuable road map for realizing the potential of geospatial data across the entire business value chain. By understanding the spatial context of their operations, companies can make data-driven decisions, optimize their supply chain, and create new business opportunities.

In conclusion, location intelligence is a powerful tool that can help businesses navigate the complex digital landscape and achieve competitive advantage. Spatial Business: Competing and Leading with Location Analytics provides a comprehensive guide to integrating location analytics into business development, marketing, and operations, offering valuable insights and real-world examples to drive growth and success.

Dimension: 254 x 203 (mm)
ISBN-13: 9781589485334