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Strategic Marketing Planning: A Step-by-Step Approach
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Product details
| Management number | 201816198 | Release Date | 2025/10/08 | List Price | $27.22 | Model Number | 201816198 | ||
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Format: Paperback / softback
Length: 458 pages
Publication date: 01 November 2023
Publisher: Taylor & Francis Ltd
This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process.
Weight: 940g
Dimension: 243 x 174 x 27 (mm)
ISBN-13: 9781032463834
Edition number: 2 ed
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