Technology Entrepreneurship: Bringing Innovation to the Marketplace
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Product details
| Management number | 201821360 | Release Date | 2025/10/08 | List Price | $38.28 | Model Number | 201821360 | ||
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The second edition of a core textbook provides students with theoretical knowledge and practical skills to transform innovative ideas into commercially viable businesses, covering theory, policy, and practice in a manner accessible to readers with little prior knowledge of business commercialisation. It offers a framework for understanding the entrepreneurial process for technological ideas and provides tools and frameworks for managing, commercialising, and marketing technological innovation.
Format: Paperback / softback
Length: 417 pages
Publication date: 12 December 2020
Publisher: Macmillan Education UK
This second edition of the highly acclaimed core textbook offers students from technology and science backgrounds a comprehensive understanding of the entrepreneurial process for technological ideas. It provides a framework for understanding the entrepreneurial process for technological ideas, blending theory, policy, and practice in a manner accessible to readers with little prior knowledge of business commercialization. The book offers comprehensive guidance on the specialized field of 'technopreneurship,' providing the tools and frameworks required for managing, commercializing, and marketing technological innovation. With real-life examples and case studies from a range of countries and industries, it will equip students with the understanding required to successfully launch their product. This text is suitable for undergraduate and postgraduate students studying technology entrepreneurship modules on engineering, science, and computing technology programmes. New to this edition: - All chapters updated to reflect the evolution of theory and practice in the field - New cases on digital entrepreneurship, growth, and scaling - Extended geographical coverage of case studies - Entrepreneurial practices updated to include recent research - Strategic context of business models, business growth and scaling, digital entrepreneurship, entrepreneurial marketing, organization design, and crowdfunding developed and updated.
Weight: 744g
Dimension: 168 x 238 x 32 (mm)
ISBN-13: 9781352011173
Edition number: 2nd ed. 2021
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