The Age of Livestreaming

Kuaishou, a Chinese app, is the next evolution of social media, providing a voice and subsequent business opportunities to the digitally underserved. With over 300 million people using Kuaishou every day, the platform enabled over 20 million people to earn income through e-commerce each year. The book describes the leadership vision of Kuaishou's founders and how the rapid development of livestreaming has facilitated dynamic growth in e-commerce across a broad range of industries and products, particularly the fashion industry. Livestreaming is remolding supply chains, redefining products based on demand, and reforming and energizing businesses, and will result in the restructuring of many businesses and the creation of a new commercial entity.

Format: Paperback / softback
Length: 448 pages
Publication date: 10 June 2022
Publisher: McGraw-Hill Education

The next evolution of social media is here, and it's all about giving a voice—and subsequent business opportunities—to the digitally underserved. The Chinese app Kuaishou is not just another large livestreaming platform competing with TikTok or Facebook Reels. What sets it apart is its unwavering commitment to ensuring equitable access to the digitally underserved or neglected.

Kuaishou's founders have a unique approach that is paying off in remarkable ways. With over 300 million people using the platform every day, Kuaishou has become a powerhouse in the livestreaming industry. Moreover, the platform has empowered over 20 million people to earn income through e-commerce each year, making it a game-changer for individuals looking to make a living online.

This book, "The Age of Livestreaming," takes you on a journey through the fascinating story of Kuaishou's rise to prominence. It delves into the leadership vision of the founders, who aim to enhance every person's unique sense of happiness. It also showcases how the rapid development of livestreaming has facilitated dynamic growth in e-commerce across a broad range of industries and products, particularly the fashion industry.

The book provides critical insights for business leaders who are eager to tap into the potential of livestreaming. It explores the future of livestreaming, highlighting how it is remolding supply chains, redefining products based on demand, and reforming and energizing businesses. It also examines the impact of livestreaming, emphasizing its chain—from consumers to livestreamers to products—as the most efficient transactional model. Livestreaming ecommerce has the potential to create a more equal, friendly, and trusting world, and it holds the promise of alleviating poverty and rejuvenating rural societies throughout the globe.

In conclusion, "The Age of Livestreaming" is a must-read for anyone who wants to stay ahead of the curve in the world of social media and e-commerce. It offers valuable insights and practical lessons that can help businesses thrive in the age of livestreaming. Whether you're a startup, an established brand, or a business leader looking to expand your horizons, this book is a valuable resource that will guide you toward success in the digital age.

ISBN-13: 9781264640805