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The Customer Asset: Understanding and Managing its Value
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Product details
| Management number | 201812933 | Release Date | 2025/10/08 | List Price | $21.30 | Model Number | 201812933 | ||
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Format: Paperback / softback
Length: 149 pages
Publication date: 18 December 2024
Publisher: Springer International Publishing AG
This book delves into the concept of customers as financial assets, explaining how firms can assess investments in customer relationships. Crucially, these strategies' advantages can be communicated in financial terms to non-marketers, instilling accountability in marketing and augmenting firm value through well-informed investment decisions.
Dimension: 210 x 148 (mm)
ISBN-13: 9783031474231
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Business
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