The Customer Copernicus: How to be Customer-Led

Companies like Amazon, easyJet, and Sky are great for customers because they care and change markets to work better for them. The Customer Copernicus explains why this is rare and how to become and stay customer-led, essential reading for leaders and teams who want their organizations to stay competitive.

Format: Hardback
Length: 218 pages
Publication date: 17 May 2021
Publisher: Taylor & Francis Ltd

Some companies truly excel in providing exceptional customer experiences, not only demonstrating a deep commitment to their customers but also actively shaping entire markets to prioritize their needs. Take Amazon, easyJet, and Sky as prime examples. These innovative companies have revolutionized the way we shop, travel, and consume media, making our lives easier and more enjoyable. Their relentless pursuit of excellence has not gone unnoticed, as they have achieved remarkable business success, experiencing exponential growth and generating substantial wealth.

However, the question arises: why is it that such exceptional customer-centricity is relatively uncommon? The Customer Copernicus seeks to answer this question and delve into the reasons why some companies have mastered this approach while others have fallen short. It reveals that Tesco, O2, and Wells Fargo, once renowned for their customer-focused culture, eventually deviated from this path and faced legal challenges.

The book goes on to provide valuable insights into how organizations can embrace and sustain a customer-led culture. It offers practical strategies and actionable steps for leaders and teams to develop a more purposeful and innovative culture that drives competitive advantage and long-term success. By prioritizing customer needs, fostering customer engagement, and continuously innovating to meet their evolving expectations, companies can achieve sustainable growth and build strong, lasting relationships with their customers.

The Customer Copernicus is a must-read for leaders and teams who aspire to stay ahead of the competition by creating a culture that puts customers at the center of everything they do. It provides a roadmap for transformation, guiding organizations toward a future where customer-centricity is the norm, and success is measured not only by financial metrics but also by the profound impact they make on the lives of their customers.

Weight: 454g
Dimension: 234 x 156 (mm)
ISBN-13: 9780367539191