The Power of Customer Experience: How to Use Customer-centricity to Drive Sales and Profitability
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Product details
| Management number | 201821111 | Release Date | 2025/10/08 | List Price | $15.31 | Model Number | 201821111 | ||
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A customer-centric business model is essential for any organization to succeed in the digital era. Martin Newman's book "The Power of Customer Experience" provides data that shows a direct link between customer-centricity and profit and shareholder value. It offers insights and tools to help readers understand the impact of customer centricity on some of the best known brands and grow emerging brands.
Format: Paperback / softback
Length: 264 pages
Publication date: 03 May 2021
Publisher: Kogan Page Ltd
Refocus on the customer to outstrip your competition and increase profitability, with invaluable insight into the direct correlation between customer-centricity and shareholder value, proven by today's most successful companies.
Having a customer-centric business model has evolved from being a nice-to-have to a must-have for any organization. A focus on products and services alone is no longer enough to outstrip the competition. In the current digital ecosystem, consumers can instantly compare products, prices and services with the touch of a button from the comfort of their home.
Therefore, every organization must now focus on their overall customer experience to achieve the tricky but imperative balance between efficiency and personalization. In The Power of Customer Experience, Martin Newman presents clear data that proves the direct link between customer-centricity with profit and shareholder value. Drawing on examples from well-known companies like JD Sports, Delta Airlines, Lego, Selfridges, BMW, Hilton, Deliveroo and Uber, it analyses how organizations provide the most effective customer experience, and reveals the strategies that have allowed them to succeed.
Featuring tips and tools throughout, it will enable readers to understand the impact of customer centricity on some of the best known brands, to gain invaluable insights that can be used to grow emerging brands and revitalize existing brands.
Weight: 408g
Dimension: 156 x 235 x 23 (mm)
ISBN-13: 9781789667875
Business
Bath Accessories
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