The Right Sensory Mix: Decoding Customers' Behavior and Preferences
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Product details
| Management number | 201816865 | Release Date | 2025/10/08 | List Price | $22.33 | Model Number | 201816865 | ||
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New neuroendocrinological research proves that people are rational and their preferences, behavior, and decisions are influenced by the hundreds of millions of sensors monitoring their body and brain. This book helps product managers, marketers, and corporate decision-makers understand and predict customers' behavior and preferences, providing the tools to design the sensory mix for each product and fine-tune their positioning and range for every local market.
Format: Paperback / softback
Length: 322 pages
Publication date: 11 April 2023
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Many companies fail to acknowledge and analyze disparities observed among customers, attributing them solely to culture or emotion. However, new neuroendocrinological research has shed light on the rational nature of human behavior. It reveals that people possess a distinct biological perception of the same stimuli, influencing their preferences, behavior, and decisions. These preferences are shaped by the hundreds of millions of sensors monitoring their body and brain, resulting in unique characteristics such as heightened sensitivity to bitterness among individuals with more taste buds.
This book is a valuable resource for product managers, marketers, and corporate decision-makers seeking to understand and predict customer behavior and preferences. It provides the tools to design the right.
sensory mix (color, shape, depth, taste, smell, texture, and sound) for each product, ensuring its optimal positioning and range in every local market. Through real-world cases from various sectors, the author demonstrates how this approach leads to planet and people-friendly innovations with a higher likelihood of success in the marketplace. By recognizing the biological basis of human behavior, companies can create products that resonate with diverse customer segments, fostering customer loyalty and driving sustainable growth.
Weight: 539g
Dimension: 235 x 155 (mm)
ISBN-13: 9783662637975
Edition number: 2nd ed. 2022
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