The Routledge Companion to Public Relations
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Product details
| Management number | 201818277 | Release Date | 2025/10/08 | List Price | $130.80 | Model Number | 201818277 | ||
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Public relations is a pervasive force in our modern economy, influencing every aspect of our lives. This comprehensive volume provides an expert overview of current scholarship, reflecting the impact of technology, society, and demographic shifts in a complex global environment. It explores the challenges and perspectives of postcolonial, postmodern, feminist, critical race theory, social responsibility, sustainability, activist standpoints, and the profound and unpredictable impact of technological change and social media.
Format: Hardback
Length: 472 pages
Publication date: 31 October 2022
Publisher: Taylor & Francis Ltd
Public relations is a pervasive force in our modern economy, influencing every aspect of our lives from the personal to the political. This comprehensive volume provides an expert overview of current scholarship, reflecting the impact of technology, society, and demographic shifts in a complex global environment.
The emergence of public relations as a discipline has been a significant development in the last century. This expertly curated collection explores the dynamic growth in thinking about the role of public relations in our changing global society, both now and into the future. It reflects the challenges and perspectives of postcolonial, postmodern, feminist, critical race theory, social responsibility, sustainability, activist standpoints, as well as the profound and unpredictable impact of technological change and social media.
Each chapter in this unique Companion provides an overview of current knowledge and its roots, while engaging with emerging new directions and old debates. It advocates for where the research agenda is likely to advance in the future. This Companion will be an essential resource for students and researchers in public relations, communication, marketing, media, and cultural studies. It provides an authoritative reference for educators and a one-stop repository of public relations knowledge, scholarship, and debates for the enquiring professional.
Weight: 1070g
Dimension: 246 x 174 (mm)
ISBN-13: 9780367654641
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