The Rowman & Littlefield Handbook of Media Management and Business
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Product details
| Management number | 201818327 | Release Date | 2025/10/08 | List Price | $21.27 | Model Number | 201818327 | ||
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The Rowman & Littlefield Handbook of Media Management and Business is a comprehensive guide for aspiring and current media professionals, connecting research and industry practice in convergent environments. It explores media management issues across various industries and encourages a global perspective, highlighting new media technologies, business management, and internationalization.
Format: Paperback / softback
Length: 480 pages
Publication date: 27 September 2022
Publisher: Rowman & Littlefield
The Rowman & Littlefield Handbook of Media Management and Business is a comprehensive guide for aspiring and current media professionals navigating the convergent media landscape. It seamlessly connects research and industry practice to provide a strategic framework for understanding the business issues that drive the production and distribution of content that informs, entertains, and persuades audiences. With a focus on inspiring and informing forward-thinking media management leaders, the handbook serves as a one-stop reference for comprehending the complex dynamics of the media industry.
Rather than limiting itself to medium-specific strategies, the handbook adopts a convergent media approach, examining media management issues across various industries such as information, entertainment, sports, gaming, and more. By featuring contributed chapters that explore the unique opportunities and challenges brought by media convergence, the handbook offers valuable insights into the evolving landscape of media management.
Furthermore, the handbook takes a global perspective, encouraging readers to connect their own diverse development to a broader global context. It is an essential addition to the growing literature in media management, particularly in the areas of new media technologies, business management, and internationalization.
In summary, The Rowman & Littlefield Handbook of Media Management and Business is a must-read for anyone seeking to excel in the media industry, providing a comprehensive and insightful exploration of the field's key concepts, practices, and challenges.
Weight: 1052g
Dimension: 254 x 178 x 31 (mm)
ISBN-13: 9781538174111
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