The Theory of the Marketing Firm: Responding to the Imperatives of Consumer-orientation
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Product details
| Management number | 201817039 | Release Date | 2025/10/08 | List Price | $59.55 | Model Number | 201817039 | ||
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Format: Paperback / softback
Length: 376 pages
Publication date: 13 November 2022
Publisher: Springer Nature Switzerland AG
The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Foxall argues that this proposition should form the starting point of a theory of the firm and explores its implications for marketing theory in the light of the findings of consumer behaviour analysis and research on the marketing firm.
Weight: 521g
Dimension: 210 x 148 (mm)
ISBN-13: 9783030861087
Edition number: 1st ed. 2021
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