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The Transformation of Boeing from Technological Leadership to Financial Engineering and Decline
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Product details
| Management number | 201814168 | Release Date | 2025/10/08 | List Price | $10.65 | Model Number | 201814168 | ||
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Format: Paperback / softback
Length: 100 pages
Publication date: 05 December 2024
Publisher: Cambridge University Press
This element addresses corporations' rise or fall based on external signals with a case study of Boeing corporation, a yesteryear pioneer, and its rival, airbus now the global market leader. This case study provides suggestions for new research directions on governance and managing truly complex organizations.
Weight: 162g
Dimension: 151 x 229 x 9 (mm)
ISBN-13: 9781009394727
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