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Valuing Customer Engagement: Strategies to Measure and Maximize Profitability

Valuing Customer Engagement: Strategies to Measure and Maximize Profitability

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Product details

Management number 201813470 Release Date 2025/10/08 List Price $13.53 Model Number 201813470
Category
  1. Nonfiction
  2. Business

Format: Paperback / softback
Length: 280 pages
Publication date: 20 February 2024
Publisher: Springer International Publishing AG

In recent years, the concept of customer engagement has evolved as a powerful tool in the managerial toolkit of firms to incorporate a profitable approach to customer management.


Dimension: 235 x 155 (mm)
ISBN-13: 9783031432989
Edition number: Second Edition 2024

Valuing Customer Engagement: Strategies to Measure and Maximize Profitability

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